Winning bid confirmed
The buyer moves from bidding into a structured checkout flow instead of being pushed into manual follow-up.
Hammerd
Run your own auctions. Not someone else's.
Sell directly to your audience with a hosted auction platform built for branded launches, buyer confidence, and tighter control across catalogue, demand, and settlement.
Set the brand, load the lots, and launch timed, live, or always-on sales without stitching consignments, buyer activation, delivery, and payout workflows together yourself.
Setup
Ready to launch
Brand it, load your lots, and run the sale with trust and payout rules already connected.
Formats
Live + timed
Also always-on, fixed-price, Dutch, sealed bid, and event-led sales.
Trust
Built in
Payment, delivery, protection, and release stay connected.
Hammerd auction OS
Live sale
Lot 118
Mid-century armchair
Direct listing with bidding, trust, delivery tracking, and payout release kept in one flow.
Timed sale
Live bidding
Current bid
£1,240
Time left
02:15
Trust chain
Direct checkout
Buyer protection
Tracked fulfilment
Policy-led release
Get started
Simple to launch. Structured to run properly.
Hammerd is hosted, so setup focuses on brand, catalogue, and sale rules, while trust, settlement, fulfilment, and payout release stay connected.
Step 01
Set the brand
Use your own domain or branded subdomain, tune the styling, and keep the buyer journey under your name.
Step 02
Build the catalogue
Bring in stock directly or through consignments, shape the copy, and group items into events, drops, or catalogues.
Step 03
Launch and activate demand
Go live as timed, live, fixed-price, or event-led, then support the launch with your own audience, campaigns, and reactivation workflows.
Rollout fit
Works for ongoing programmes and temporary events
The same operating model works whether you are launching a long-term auction programme, a one-off charity event, or a limited-time sales campaign.
Hosted setupBranded launchOne-off eventsCharity auctions
Operating surface
More than the auction moment
Hammerd is not only the sale surface. It can also support supply intake, lifecycle marketing, and AI-assisted catalogue production around the auction.
Supply Ops
Run consignments before lots go live
Lead intake, valuation, condition reporting, and listing handoff can sit inside the same operating system as the auction.
Consignor intake and pipeline visibility
High-touch catalogue preparation
Listing handoff without rekeying work
Demand Ops
Activate buyer demand around the sale
Buyer profiles, segments, triggers, and campaigns help operators get the right inventory in front of the right audience.
Buyer profiles and reusable segments
Launch, ending-soon, and second-chance triggers
Campaigns tied to collections and events
AI listing tools
Help catalogue teams move faster
AI-assisted copy can draft grounded descriptions, titles, and campaign-ready variants before a human review and publish step.
Description and title suggestions
Meta, social, and locale-ready variants
Human-reviewed catalogue workflow
Control shift
Auctions no longer need a gatekeeper
Auction houses used to control access. Marketplaces widened reach but kept the customer. Now many businesses already have the audience. What they need is the infrastructure to run the sale themselves.
Brand
Formats
Trust
Release
| Area | Old model | Owned model |
|---|---|---|
| Audience | Auction houses or marketplaces own access to buyers. | You build demand directly and keep the customer relationship. |
| Format | The sale has to fit the platform or event model. | The format fits the item, the audience, and the commercial goal. |
| Trust | Critical post-sale steps live across disconnected tools. | Payment, delivery, and release logic live in one operating model. |
| Margin | Control and fees are traded away for reach. | You own the experience, the pricing environment, and the economics. |
Trust loop
The sale stays connected after the winning bid.
Winning the bid should start a process, not a manual chase. Hammerd keeps settlement and delivery steps attached to the same transaction.
Funds held with rules
Buyer payment is captured with clear control over release timing and issue handling.
Delivery stays visible
Shipping, pickup, or digital fulfilment stay attached to the same transaction state.
Payout release is earned
Release happens after the agreed delivery checkpoint, not as an afterthought.
Built for
Built for auction houses. Useful far beyond them.
Different operators and event types need different sale mechanics. Hammerd supports the format, then lets each audience page show how the model fits.
Sale modes
Timed
Familiar, online-first bidding with anti-sniping and proxy support.
Live
Operator-led auctions with real-time bidding and event control.
Always-on
Continuous sales without waiting for a calendar event.
Fixed-price
Direct sale moments for stock that does not need bidding tension.
Sealed or Dutch
Specialised formats for categories that need different mechanics.
Social or stream-led
Formats that sit closer to audience attention and live engagement.
Auction houses
Modernising auctions beyond sale days.
Explore
Marketplaces
Own your marketplace, don't rely on platforms.
Explore
Dealers
Stop consigning stock, sell directly.
Explore
Creators
Monetise your audience with auctions.
Explore
Event-led sales
One-off events, charity auctions, and fundraising campaigns.
Explore
Operator proof
Built by a team that has run this at scale
Real category experience, not just theory.
Operating experience
Tens of millions in category trade
Built by people who have launched and run marketplaces at meaningful commercial scale.
Category exposure
Beyond software delivery
Experience across launch, operation, sale, and advisory work in the auction space.
What shaped the product
Built around the work after the bid
Trust, fulfilment, issue handling, and payout release were part of the operating model from day one.
Request access
Launch under your own brand
Request access to see the platform, the sale formats, and the rollout fit for your business or event.
Hosted setupMultiple sale formatsGuided rollout
Tell us your use case and launch timing. We will show how Hammerd fits your brand, sale format, and rollout.