# Hammerd - extended LLM reference

Base URL: https://www.hammerd.io/
Summary: Hosted online auction platform for branded direct sales, combining bidding, buyer protection, delivery tracking, and payouts in one connected workflow.

Organization:
- Name: Hammerd
- Contact page: https://www.hammerd.io/contact/
- Telephone: +44 121 296 8586
- Address: C/O Jump 24, ICentrum, Birmingham Innovation, Holt St, Birmingham, B7 4BP, GB

Core positioning:
- Run your own auctions instead of consigning stock or relying on marketplaces.
- Sell directly to the audience you already own.
- Keep trust, delivery, and payout logic inside the same operating model.
- Support continuous, live, timed, fixed-price, and event-led sales.

Route inventory:
## Hammerd Home
URL: https://www.hammerd.io/
Title: Branded Online Auction Platform for Direct Sales | Hammerd
Description: Hosted online auction platform for auction houses, marketplaces, dealers, and creators, with bidding, buyer protection, delivery tracking, and payouts in one system.
Audience:
- Auction houses
- Marketplace operators
- Dealers
- Creators and communities
- Event-led sales teams
Highlights:
- Run your own auctions under your own brand
- Sell directly to the audience you already own
- Keep bidding, buyer protection, delivery, and payouts in one system
- Support continuous, live, timed, and fixed-price sales

## How Hammerd Works
URL: https://www.hammerd.io/how-hammerd-works/
Title: How Hammerd Works | Auction Setup, Bidding, Delivery and Payout
Description: See how Hammerd handles branded auction setup, bidding, buyer protection, delivery tracking, and payout release in one hosted workflow.
Audience:
- Commercial teams evaluating auction operations
- Operators comparing auction workflows
- Buyers assessing delivery and payout controls
Highlights:
- Set up the brand, domain, and catalogue structure
- Run multiple sale formats from one operating model
- Connect payment, delivery, and payout rules
- Keep auctions, fulfilment, and risk handling in one workflow

## Auction Houses
URL: https://www.hammerd.io/auction-houses/
Title: Auction Software for Auction Houses | Hammerd
Description: Hosted auction software for auction houses that need continuous selling, online-first buyer experiences, and control from bid to payout.
Audience:
- Auction houses
- Auction operators
- Commercial directors
Highlights:
- Move beyond scheduled sale-day events
- Support continuous selling and online-first buyer experiences
- Keep the structure and trust buyers expect

## Marketplaces
URL: https://www.hammerd.io/marketplaces/
Title: Auction Marketplace Software for Direct Sales | Hammerd
Description: Auction marketplace software for operators who want branded direct sales, buyer ownership, and built-in bidding, delivery, and payout workflows.
Audience:
- Marketplace operators
- Platform owners
- Commercial teams
Highlights:
- Own the marketplace instead of relying on third-party platforms
- Protect access to buyers, data, and pricing
- Run bidding, delivery, and payouts inside one branded environment

## Dealers
URL: https://www.hammerd.io/dealers/
Title: Auction Software for Dealers Selling Direct | Hammerd
Description: Auction software for dealers who want to sell stock directly, protect margin, and keep control of buyers, bidding, delivery, and payouts.
Audience:
- Dealers
- Inventory owners
- Commercial teams
Highlights:
- Sell directly instead of consigning stock
- Keep margin and pricing control
- Retain access to buyers and delivery workflows

## Creators
URL: https://www.hammerd.io/creators/
Title: Auction Platform for Creators and Community Sales | Hammerd
Description: Auction platform for creators and community-led sales, with branded launches, real bidding, buyer protection, delivery, and repeatable releases.
Audience:
- Creators
- Community-led brands
- Audience monetisation teams
Highlights:
- Run structured sales directly with your community
- Use real bidding and buyer protection
- Create repeatable branded releases beyond one-off drops

## Event-Led Sales
URL: https://www.hammerd.io/event-led-sales/
Title: Auction Platform for Charity and Event-Led Sales | Hammerd
Description: Auction platform for charity auctions, fundraising campaigns, and event-led sales with branded bidding, buyer trust, settlement, and payout control.
Audience:
- Event operators
- Fundraising teams
- Charity auction organisers
Highlights:
- Launch one-off auction events under your own brand
- Support charity and fundraising campaigns with proper bidding
- Keep settlement, communication, and payout handling controlled

## Why Hammerd
URL: https://www.hammerd.io/why-hammerd/
Title: Why Hammerd | Trusted Online Auction Platform
Description: Learn why Hammerd is built for modern direct-sale auctions, combining category experience, operational control, and a clearer path from bid to payout.
Audience:
- Decision-makers
- Commercial buyers
- Stakeholders evaluating fit
Highlights:
- Explain the experience behind the platform
- Make the market shift and timing clear
- Show why a connected trust model matters from bid to payout

## Developer
URL: https://www.hammerd.io/developer/
Title: Auction API and Integration Platform | Hammerd
Description: Use Hammerd APIs and integrations to embed auctions, bidding, payments, fulfilment, and payout workflows inside your own platform or systems.
Audience:
- Technical teams
- Platform engineers
- Integration stakeholders
Highlights:
- Embed auctions, payments, and fulfilment into existing systems
- Use APIs and webhooks for real-time platform integration
- Connect Hammerd as infrastructure rather than just a front-end product
References:
- https://app.babylon.host/docs/

## Contact
URL: https://www.hammerd.io/contact/
Title: Contact Hammerd | Sales and Platform Enquiries
Description: Contact Hammerd about the auction platform, integrations, rollout plans, or commercial enquiries by form, phone, or post.
Audience:
- Prospective customers
- Partners
- Integration teams
Highlights:
- Reach Hammerd by form, phone, or post
- Use for platform, integration, and commercial enquiries