The place for a specific kind of collector
Not everything — just the items people care deeply about.
Hammerd
Auctions work. Running them doesn't.
Start your own auction business.
Build a marketplace where people list items, buyers compete, and you run the sale.
Hammerd handles everything — from listing items to getting paid.
No tech. No patchwork tools. No manual processes.
Start without building anything
You don’t need to build software or hire a team.
Everything works together
Listings, bidding, payments, and delivery all happen in one place.
No chasing the sale
Once something sells, the process just continues.
What could you build?
The best auction businesses are focused
Not because of what they sell — but because of who they serve.
A marketplace built around a community
Where buyers and sellers already understand what things are worth.
A local auction business that actually works
Where people know where to go when they need to sell something properly.
A platform for a niche others ignore
Where context matters more than scale.
A curated space, not a catalogue
Where selection is deliberate, not endless.
A market built on expertise
Where pricing comes from knowledge, not guesswork.
Think: watches, art, or something much more specific.
The category doesn’t matter. The focus does.
What this is
Run the marketplace others sell through
You’re not just selling items.
You’re running the place where they get sold.
- • Sellers list items with you
- • Buyers come to bid
- • You run the sale and earn from it
Marketplace model
Sellers bring inventory to your marketplace.
Buyers compete in auctions under your brand.
Each completed sale grows your category business.
How it works
Winning the auction is the easy part
The hard part is everything after — and that’s what Hammerd handles.
Everything stays connected — nothing falls apart after the win.
01
List items
Sellers list inventory and go live.
02
Run the auction
Buyers compete and bid in real time.
03
Buyer pays
Checkout and payment happen inside the flow.
04
Deliver the item
Delivery is tracked and managed.
05
Handle issues
Issues are handled inside the same workflow.
06
Get paid
Payout is released once the sale completes.
What Hammerd handles
Everything you need to run an auction business
Running auctions isn’t just about bidding. Hammerd handles the full process, including your consignment and valuation pipeline before inventory goes live.
List items
Sellers bring inventory to your platform
List and organise inventory so sellers can run auctions through you.
Track pipeline
Your consignment and valuation pipeline stays visible
Track your consignment and valuation pipeline so inventory keeps moving to sale.
Complete the sale
Payment, delivery, and payout all stay in one flow
The sale completes in one connected process, without manual handoffs.
Who Hammerd is for
From your first auction to a full marketplace
Start simple, run consistently, and add more control as the business grows.
New to auctions
Start your auction business without building anything
Go live quickly with the full sale flow already connected.
Existing operators
Run more auctions and remove bottlenecks
Replace manual work and keep sales moving between major events.
Technical teams
Add deeper control when you need it
APIs, controls, and white-label options are there as you grow.
Credibility
Built by teams who’ve actually run auction businesses
We’ve built online auction platforms from scratch, scaled them into multi-million pound businesses, and sold them — including the technology — to the world’s largest auction houses.
We then worked inside those environments, helping modernise how auctions run and seeing where systems break in practice.
Hammerd comes from that experience and is what we wish we had then.
Grow with control
Simple to start. Powerful as you grow.
Start with one auction.
Grow into a full marketplace over time.
Final step
Ready to start your auction business?
Tell us what you want to build and we’ll show you how it works.
Start your auction businessWhat do you want to sell?
Do you want to launch quickly or replace an existing setup?
Which part of the sale process is slowing you down today?
Prefer to talk first? We can walk you through it.