Run your own auction marketplace.

Bring sellers and buyers together under your brand. Hammerd connects listings, bidding, payments, and fulfilment in one system.

Start your auction business See how it works

Launch without building software. 30-day trial, no card needed.

Branded auction storefront showing a timed-auction lot for an Eames lounge chair with the current bid, countdown, secure checkout, soft close, and tracked shipping — Live biddingBids, countdown, and soft close on your own storefront.
Buyer paymentThe winner checks out by card inside the same flow.
Delivery and seller payoutTracked shipping, then the seller is paid from the same record.

Built on Hammerd

See Hammerd in the wild

Operators run auctions under their own brand and domain. Hammerd runs the sale underneath — bidding, payments, delivery, and payout.

Pre-sale openMotorsport

Opening Stint

The motorsport auction that never closes. Racing cars, memorabilia, and paddock equipment — catalogued, bid on, and sold without waiting for a sale day.

Verified pre-sale lots from Stirling Moss, Guy Martin, and Michael Schumacher
Three catalogues: Premium, the Entry List, and the Paddock
Their brand and domain, with Hammerd running the sale underneath

Visit openingstint.com

The model

You run the place where things get sold

Sellers bring items to your marketplace. Buyers come to bid. You run the sale under your brand and earn from each one.

Sellers
List their items with you
Your marketplace
You run the sale and earn from each one
Buyers
Come to your storefront to bid

Who it suits

Recognise your business?

Three common starting points. The category can be almost anything — what matters is knowing who you serve.

A specialist dealer

e.g. vintage watches, rare books, fine wine

Run regular auctions for a defined collector community.

Hammerd for dealers

A local auctioneer

e.g. general sales, house clearances, antiques

Bring consignments, bidders, and post-sale tasks into one workflow.

Hammerd for auction houses

A new marketplace

e.g. trading cards, sneakers, classic cars

Launch under your own brand without first building auction software.

Hammerd for marketplaces

How it works

The auction is one moment. The business is everything around it.

Before the sale you win consignments and build demand. After it, everyone gets paid. Hammerd keeps every stage on one record.

Before the sale
1. Capture the enquiry
2. Agree terms
3. Approve lots
4. Invite bidders
The sale
LiveHammer
1. Run the auction
2. Record the winning bid
After the sale
1. Take payment
2. Arrange delivery
3. Pay the seller

See each step in detail

Before the sale

Bring in sellers: Enquiries become leads your team works, not emails that get lost.
Sign and verify: Seller agreements signed online, with identity checks where you need them.
Approve listings: Lots are catalogued, reviewed, and scheduled into a sale.
Build demand: Your own lists and email campaigns bring bidders to every sale.

The sale

Run the auction: Buyers compete in real time, in the format and with the rules you chose.
The hammer falls: The winning bid creates the order straight away.

After the sale

Buyer pays: Checkout and payment happen inside the flow.
Ship and resolve issues: Shipping, tracking, and any problems stay attached to the order.
Pay the seller: Seller payouts and statements come from the same record.

Full walkthrough of how Hammerd works

The product

What Hammerd handles

Bringing in sellers and stock, building the audience that bids, and completing every sale.

Items pipeline board from expected to catalogued, with a signed seller agreement

Before the sale

Sellers & supply

Bring in sellers, sign agreements, verify identities, and approve listings.

Explore

Customer lists, segments, and an email campaign featuring live lots

Before the sale

Audience & marketing

Grow your own buyer lists, email them when it matters, and publish articles.

Explore

Sale flow from lot live to winning bid, checkout, tracked shipping, and seller payout

The sale and after

Auctions & post-sale

Run every sale format, then take payment, ship, resolve issues, and pay sellers.

Explore

Who built it

Built by people who’ve run auction businesses

We’ve built online auction platforms, scaled them, and sold them to auction houses. Then we worked inside those businesses and saw where their systems broke.

Hammerd is the platform we wish we’d had then.

Built and scaled: Online auction platforms taken from scratch to multi-million pound businesses.
Acquired by auction houses: Those platforms, including the technology, were sold to some of the world’s largest auction houses.
Worked inside them: We then helped modernise how those auctions run — and saw where systems break in practice.

Where to start

Pick the path that fits you

New business

Go live with the full sale flow already connected — nothing to build first.

Start a business Existing operator

Replace manual work and keep sales moving between major events.

Why operators switch Technical team

Use APIs, controls, and white-label options to fit Hammerd into your stack.

Explore the developer docs

Ready to start your auction business?

Here’s what happens when you click start:

Create your accountAdd your details and confirm your email.
Set up your marketplaceChoose your auction name, web address, and starting plan.
Run a real saleYour 30-day trial starts. List up to 25 lots and take them through to payout.

Start your auction business

Prefer a walkthrough first?

Leave your work email and we’ll reply to arrange a walkthrough built around what you want to sell.

We’ll reply by email with times that work.