Current pressure
Where dealers lose value
Consignment solves distribution, but takes control.
Margin is reduced before the item sells.
Sale timing sits with someone else.
Repeat buyers are harder to retain.
Dealers
Sell your stock directly through auctions
Stop handing sales away. Run auctions under your own brand and keep the margin.
If you already have the stock and the buyers, you don’t need an intermediary.
- Commercial role
- Sell direct
- Core gain
- Keep margin and pricing
- Why teams move
- Keep the buyer relationship
Direct model
When you already have the stock, knowledge, and trust — you don’t need to consign it away.
Set the timing and format.
Keep the buyer inside your business.
Handle payment and delivery under your brand.
Direct Versus Consignment
Who owns the sale matters
Consignment hands the moment to someone else. Running auctions directly keeps it with you.
Consignment-led
Direct with Hammerd
Timing
Depends on someone else’s schedule
Runs when you’re ready
Margin
Reduced before the sale
Stays with you
Buyer relationship
Goes through another platform
Stays in your business
Why this works
Why selling direct works
You already have what you need — this just lets you use it.
Use auctions to create urgency around premium stock.
Carry your brand through the entire sale.
Turn one-off sales into a repeatable model.
What Hammerd helps with
What Hammerd handles
Everything needed to run direct-to-buyer auctions, without manual work.
Launch branded auctions quickly.
Track your consignment and valuation pipeline before opportunities reach sale.
Set flexible timing and rules.
Manage buyers and communication.
Handle delivery and payout automatically.
Outcome
Higher margin per sale
Outcome
More control over when and how stock sells
Outcome
Stronger direct buyer relationships
Why this works
The gap isn’t credibility. It’s execution.
You already have the trust. The friction is running the sale and everything after.
Run auctions without sending stock elsewhere.
Carry your brand through payment and delivery.
Build a repeatable direct selling model.
What to decide first
Where should you start?
Start with the part of your sales process that costs you the most.
Which sale or workflow matters most right now?
What should stay as it is, and what should change?
Where should Hammerd take the pressure off first?
Start your trial
Ready to sell direct?
We’ll show you how to run your next auction without handing it away.
Start selling directPrefer to talk first? We can walk you through it.