Import stock in bulk
Bring stock in at once and publish each lot when it’s ready.
Sellers & supplyDealers
Sell your stock directly through auctions
Run auctions under your own brand instead of consigning stock away. You keep the timing, the margin, and the buyer.
Launch without building software. 30-day trial, no card needed.
The direct sale
- Your stockImport in bulk and publish when it’s ready.
- Branded listingLots appear on your own storefront.
- BiddingBuyers compete with the timing and rules you set.
- PaymentThe winner checks out under your brand.
- DeliveryShipping and payout run from the same order.
Direct versus consignment
Who runs the sale matters
Consignment hands the sale to someone else. Running the auction yourself keeps the timing, the margin, and the buyer with you.
“Margin stays with you” means nobody takes a consignment commission on the sale. You pay for your Hammerd plan instead. See pricing
| Criteria | Consignment | Direct with Hammerd |
|---|---|---|
| Timing | Depends on the auction house’s calendar | Runs when your stock is ready |
| Margin | A consignment commission comes out of each sale | No consignment commission. You pay for your Hammerd plan instead |
| Buyer relationship | Buyers deal with the auction house | Buyers deal with you and stay on your lists |
When auctions fit
Not every item needs an auction
A rough guide. You know your stock best, and Hammerd runs fixed-price sales alongside auctions, so you can choose item by item.
Usually suits bidding
- Premium pieces where demand can set the price
- Limited or one-of-a-kind stock
- Items that are hard to price
Often better at a fixed price
- Everyday stock with a well-known price
- Items buyers want to buy straight away
- Lines you restock regularly
How Hammerd helps
Everything after “list it”
Run direct-to-buyer auctions in one connected system.
Email your own buyers
Send new stock to your own buyer lists when it goes live.
Audience & marketingDeliver and get paid
Handle payment, delivery, and payout from the same order.
Auctions & post-saleEverything included
- Launch branded auctions quickly.
- Import stock in bulk and publish when it’s ready.
- Set flexible timing and rules.
- Email new stock to your own buyer lists.
- Handle delivery and payout from the same order.
Ready to sell direct?
We’ll show you how to run your next auction without handing it away.
Start selling direct
30-day trial, up to 25 lots, no card needed.
Prefer a walkthrough first?
Leave your work email and we’ll reply to arrange a walkthrough built around what you want to sell.
We’ll reply by email with times that work.