Grow a list you can use
- Storefront sign-ups with a welcome email
- Capped lists with waitlists for previews and limited drops
- Imports held in quarantine until you record a lawful basis
Audience & marketing
Build the audience that bids.
Grow your own buyer lists, email them when it matters, and publish articles that bring people back — without a separate marketing stack.
- Live lots in the emailLot blocks fill from your filters, so the email shows what’s in the sale.
- Approval before sendA review-and-approve step, separate from the author.
- Segment and consentBuilt from bidding and engagement data, with the consent category recorded.
- Bids and hammer valueReporting follows the campaign through to bids and attributed hammer value.
Measurement
See which campaigns turn into bids
Reporting follows each campaign past the click, through to bids and attributed hammer value.
Segment
Bidding, account, and engagement rules
Campaign
Live lots, approved before send
Click
Buyer lands on the sale
Bid
Tied back to the campaign
Hammer value
Attributed to the campaign
Buyer profiles are rebuilt from activity every night, so the next segment starts from what people did.
What’s included
Organised by the job you’re doing
Everything you need to fill the room before each sale, and keep buyers coming back between them.
Target the right bidders
- A rule builder across contact, account, bidding, and engagement data
- AND/OR rules with a preview count before you send
- Buyer profiles rebuilt from activity every night
Send campaigns
- Templates and blocks, including lots that fill from your filters
- Scheduled and recurring sends, with frequency caps and test sends
- Send from your own domain
Automate follow-up
- Emails for auction launch, ending soon, outbid recovery, and no-bid rescue
- Dormant reactivation and second-chance follow-ups
Articles and AI discovery
- Editorial articles linked to lots, with scheduling
- An always-current sitemap and llms.txt, with AI-crawler controls
One system
Before, during, and after the sale
Each part runs on the same records, so nothing is re-keyed between teams or tools.
Before the sale
Sellers & supply
Bring in sellers, sign agreements, verify identities, and approve listings.
ExploreBefore the sale
Audience & marketing
Grow your own buyer lists, email them when it matters, and publish articles.
You’re hereThe sale and after
Auctions & post-sale
Run every sale format, then take payment, ship, resolve issues, and pay sellers.
ExploreStart building your own buyer list
Tell us who buys from you today and we’ll show you how to grow and reach them through Hammerd.
Prefer to talk first?
Leave your work email and we’ll walk you through it.
We’ll reply by email with times that work.