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Turn your launches into live auctions

Let buyers compete during a window you set, instead of racing to checkout. Run it under your own brand.

Launch without building software. 30-day trial, no card needed.

Two ways to run a launch

Static drop

First to checkout wins

  • Price fixed in advance
  • Fastest buyer wins
  • Buyers compete on speed

Auction launch

Buyers compete during a window

  • A bidding window you define
  • Highest bidder wins
  • Price can reflect demand

The buyer’s view

What a launch looks like for your buyers

Attention builds before the launch, turns into competition while bidding is open, and ends in a clean checkout.

  1. Step 1

    Announcement and waitlist

    Fans join a capped sign-up list or waitlist. You email them when bidding opens.

  2. Step 2

    Live bidding window

    Buyers watch, bid, and compete while the window you set is open.

  3. Step 3

    The win

    When bidding closes, the winning bid creates the order and the winner gets a clear next step.

  4. Step 4

    Checkout and delivery

    The winner pays by card, then shipping and your payout run from the same order.

Illustrative screens and prices.

How Hammerd helps

Built for auction-led launches

Bidding lets the price reflect demand, which can mean more for the items your community wants most.

Build the list before launch

Capped sign-up lists and waitlists for each release, with emails when bidding opens.

Audience & marketing

Choose the format

Run a release as an auction-led launch, or use a hybrid format.

A clear path after the win

Buyer communication, checkout, delivery, and payout handled from the same order.

Auctions & post-sale
Everything included
  • Auction-led or hybrid launch formats.
  • Branded storefronts for releases.
  • Capped sign-up lists and waitlists for each drop.
  • Email your community when bidding opens.
  • Buyer communication after the win.
  • Delivery and payout handled from the same order.

Ready to run your next launch as an auction?

We’ll show you how to turn your next drop into a live sale moment.

Run your next launch as an auction

30-day trial, up to 25 lots, no card needed.

Prefer a walkthrough first?

Leave your work email and we’ll reply to arrange a walkthrough built around what you want to sell.

We’ll reply by email with times that work.