Current pressure
Where value leaks
Third-party platforms give reach, but take control.
Buyer behaviour sits outside your system.
Margin is shared or lost.
Auction logic lives outside your stack.
Marketplaces
Run auctions inside your marketplace
Stop sending buyers somewhere else. Keep the sale, the data, and the margin in-house.
Add auctions under your own brand — without rebuilding your platform.
- Commercial role
- Bring auctions in-house
- Core gain
- Keep margin and buyers
- Why teams move
- Auction without dependency
What you keep
Third-party platform
Your marketplace with Hammerd
Auction mechanics
Run somewhere else
Run under your own brand
Buyer data
Lives in another platform
Stays in your system
Margin
Shared
Yours
What Moves In-House
Keep the sale under your brand
Run auctions inside your marketplace instead of sending buyers elsewhere.
Auctions
In-house
Run auction and fixed-price sales in one place.
Data
Retained
Keep buyer behaviour and intent inside your business.
Brand
Protected
The experience feels like your marketplace, not a redirect.
Why this works
Why bringing auctions in-house works
You already have the audience. This lets you sell to them properly.
Use auctions where urgency matters.
Keep buyers and re-engagement in your system.
Keep the full experience under your brand.
What Hammerd helps with
Start with auctions under your own brand
Launch auctions first, then expand from there.
Auction logic inside your marketplace.
Buyer profiles and triggers in one place.
Checkout and settlement handled.
Delivery and payout built in.
Outcome
Keep more margin from every sale.
Outcome
Retain buyer value inside your business.
Outcome
Run auctions without third-party dependency.
Why this works
What’s missing is control
Most marketplaces have the audience. They just don’t control how auctions run.
Use auctions where scarcity matters.
Keep buyer value inside your business.
Run everything in one environment.
What to decide first
Where should you start?
Start with the part of your marketplace that leaks the most value.
Which sale or workflow matters most right now?
What should stay as it is, and what should change?
Where should Hammerd take the pressure off first?
Start your trial
Ready to bring auctions in-house?
We’ll show you how to run auctions inside your marketplace without rebuilding your stack.
Run auctions in-housePrefer to talk first? We can walk you through it.