A Hammerd storefront under your brand
Run auctions on a white-label storefront with your branding. Full white-label and a custom domain are included from the Pro plan.
Compare plansMarketplaces
Run auctions inside your marketplace
Stop sending buyers to another platform to bid. Keep the buyer experience, the data, and the transaction under your own brand.
Where the sale sits
| Criteria | Third-party auction platform | Your marketplace with Hammerd |
|---|---|---|
| Where buyers bid | On another platform’s site | Inside your marketplace |
| Buyer data | Held by the platform | Stays in your system |
| Payment | On the platform’s checkout | Your checkout, your brand |
| Seller onboarding | On the platform’s terms | Verified and approved by you |
Hammerd’s own fees are set out on the pricing page.
The buyer journey
Buyers bid and pay without leaving you
The difference is where the buyer goes at the moment they decide to bid.
Using a third-party auction platform
- Finds an item on your marketplace
- Is redirected to an external auction
- Bids and pays on another platform
- The relationship continues there
Your marketplace with Hammerd
- Finds an item on your marketplace
- Bids inside your marketplace
- Pays at your checkout
- Stays on your lists for the next sale
How it fits
Two ways to add auctions to your marketplace
Hammerd works out of the box for most teams. Go deeper with the APIs when you need more control.
APIs and webhooks into your own product
Use the APIs and webhooks when you want auctions, payments, and fulfilment inside your own front end or systems. API access is included from the Pro plan.
Explore the developer docsHow Hammerd helps
What runs inside your marketplace
Auctions first, with the seller and buyer work around them.
Onboard sellers on your terms
Identity checks, seller agreements, and listing approval before anything goes live.
Sellers & supplyKeep buyers engaged
Buyer lists, segments, and email campaigns stay in your system for the next sale.
Audience & marketingComplete the sale in-house
Auction and fixed-price sales, checkout, delivery, and payout under your brand.
Auctions & post-saleEverything included
- Auction logic inside your marketplace.
- Seller onboarding with identity checks and agreements.
- Listing approval before anything goes live.
- Buyer lists, segments, and email campaigns.
- Checkout and settlement handled.
- Delivery and payout built in.
Ready to bring auctions in-house?
We’ll show you how to run auctions inside your marketplace without rebuilding your stack.
Run auctions in-house
30-day trial, up to 25 lots, no card needed.
Prefer a walkthrough first?
Leave your work email and we’ll reply to arrange a walkthrough built around what you want to sell.
We’ll reply by email with times that work.