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How Hammerd works

Every stage of an auction business. One system.

Running auctions isn’t just about bidding. Hammerd connects winning consignments, building demand, running the sale, and getting everyone paid.

Start your auction businessSee the three stages

From enquiry to payout

Before the sale

  1. 01Enquiry
  2. 02Agreement signed
  3. 03Seller verified
  4. 04Listing approved
  5. 05Buyers invited

The sale

  1. 06Live
  2. 07Hammer

After the sale

  1. 08Paid
  2. 09Shipped
  3. 10Seller paid

The flow

Before, during, and after the sale

The auction is one moment. Hammerd keeps every stage, before and after it, on one record.

  1. Before the sale

    Win the supply and the demand.

    EnquiryBuyers invited

    1. Capture the enquiry
    2. Agree terms
    3. Approve lots
    4. Invite bidders
    See this stage

  2. The sale

    Every format, one set of rules.

    LiveHammer

    1. Run the auction
    2. Record the winning bid
    See this stage

  3. After the sale

    Finish every sale properly.

    PaidSeller paid

    1. Take payment
    2. Arrange delivery
    3. Pay the seller
    See this stage

Before the sale · Supply

Win the consignment

Seller enquiries become leads your team works. Agreements are signed online, sellers are verified where you need it, and listings are approved before they go live.

Sellers & supply
Items pipeline board from expected to catalogued, with a commission forecast, a signed seller agreement, and a verified identity check
  1. Supply pipelineTrack items from expected to sold on a board.
  2. Commission forecastForecast commission from the items in your pipeline.
  3. Seller agreementIssued from a template and signed online, with an audit trail.
  4. Identity checkVerify sellers everywhere or for specific tiers.
Email campaign preview featuring live lots, with the target customer segment, send schedule, and automated emails
  1. Campaigns with live lotsEmail your lists with the lots that are live.
  2. Your own segmentsConsent-aware lists with double opt-in and waitlists.
  3. Automated emailsTriggered emails for launches, ending soon, and outbids.

Before the sale · Demand

Fill the room

Build your own buyer lists, email them when it matters, and publish articles linked to lots to bring buyers back between sales.

Audience & marketing

The sale

Run the format that fits each lot

Set the rules once and every auction inherits them. When the hammer falls, the winning bid becomes the order.

Timed, Dutch, sealed-bid, and fixed-price
Pick the format that fits each lot.
Live and simulcast events
Live auctioneer tools with full control over lots.
Deal rooms for unsold lots
Give unsold lots another route to a buyer.
Auctions & post-sale
Branded auction storefront showing a timed-auction lot with the current bid, a maximum bid, countdown, secure checkout, soft close, and tracked shipping
  1. The format you choseTimed, Dutch, sealed-bid, fixed-price, or live.
  2. Real-time and proxy biddingBids update instantly; buyers can set a maximum.
  3. Soft close and reservesRules set once and inherited by every auction.

After the sale

Complete every sale from one record

Payment, delivery, issues, and payouts stay attached to the order, from the winning bid to the seller being paid.

Sale flow from lot live to winning bid, secure checkout, tracked shipping, issue handling, and seller payout
Card checkout through Stripe
The winning bid creates the order straight away.
Shipping and tracking
Delivery details stay on the order.
Issues, disputes, and refunds
Problems are handled on the same record.
Seller payouts and statements
Scheduled as soon as the buyer pays.
Auctions & post-sale

Feature reference

Every feature, by stage

Open a stage to see what’s included.

Before the sale11 features
Lead Management
Capture seller enquiries from your storefront and work them with tasks and callbacks.
Supply Pipeline
Track items from expected to sold, with a board view and a commission forecast.
Seller Agreements & E-Signing
Issue agreements from templates and have sellers sign online, with a full audit trail.
Seller Verification
Run identity checks for sellers, everywhere or for specific tiers.
Listing Approval
Review seller-submitted listings, request changes, and approve them before they go live.
Rich Catalog Management
Create listings with everything buyers need to decide and bid.
AI Listing Assist
Draft and refine listing copy within your house rules. Staff approve every change; requires an OpenAI key.
Curated Collections
Group inventory into sale-ready collections buyers can browse and bid on.
Lists & Audiences
Grow consent-aware lists with double opt-in, waitlists, and segments.
Email Campaigns & Triggers
Send campaigns with live lots, plus automated emails for launches, ending soon, and outbids.
Articles
Publish editorial articles linked to lots to bring buyers back between sales.
During the sale3 features
Multi-Format Auctions
Run timed, Dutch, sealed-bid, fixed-price, and live sales depending on how you want to sell.
Real-Time Bidding
Bids update instantly, so buyers stay engaged and competitive.
Live Auctioneer Tools
Run live events with full control over lots and bidding.
After the sale2 features
Payments and Payouts
Take payment at checkout and schedule seller payouts as soon as the buyer pays.
Shipping and Issues
Keep shipping, tracking, buyer issues, and disputes on the order.
Across the platform3 features
Messaging and Notifications
Buyers and sellers stay informed throughout the sale.
Trust and Safety
Require identity checks for bidders and sellers, with fraud and AML monitoring built in.
White-Label
Run everything under your own brand.

Get started

See how this would work for you

Tell us what you want to sell and we’ll show you how to run it through Hammerd.

Prefer to talk first? We can walk you through it.