Watch marketplace
- Sellers
- Collectors and dealers
- Buyers
- Watch collectors
Sample first sale
e.g. A monthly specialist watch auction
Start an auction business
Run your own auction business
Build a marketplace where people list items, buyers compete, and you run the sale under your own brand.
Launch without building software. 30-day trial, no card needed.
The business model
- Sellers bring inventorySellersPeople come to your platform to sell.
- You run the auctionYouYou choose the timing, format, and rules.
- Buyers competeBuyersDemand builds through bidding.
- You earn from the saleYouPayment, delivery, and seller payout complete the sale.
Examples
What kind of auction business could you run?
Start with one focused category you understand. Each example below shows who sells, who buys, and what a first sale could look like.
Sneaker auctions
- Sellers
- Collectors and resellers
- Buyers
- Sneaker buyers
Sample first sale
e.g. A timed drop where buyers compete on price, not speed
Classic car platform
- Sellers
- Owners of enthusiast vehicles
- Buyers
- Qualified enthusiast buyers
Sample first sale
e.g. A small timed sale of a few enthusiast cars
Art auctions
- Sellers
- Artists and galleries
- Buyers
- Collectors
Sample first sale
e.g. A curated online sale from a handful of artists
Local selling hub
- Sellers
- People in your area
- Buyers
- Local buyers
Sample first sale
e.g. A weekend timed auction for local sellers
Something else?
The category can be almost anything. What matters is knowing who sells and who buys.
See how a sale runsWhere to start
Four decisions to your first sale
Work through them in order. Hammerd covers the running of each step once you’ve decided.
Category
What do you understand best?
Pick one category you can describe and value with confidence. Add more later.
Sellers
Who would sell through you?
A “Sell with us” form brings enquiries in. Agreements are signed online and each item is tracked to sale.
Buyers
Who would buy from you?
Grow your own buyer list, and email it when each sale opens.
First sale
What goes in your first auction?
The 30-day trial lets you list up to 25 lots and take them through bidding, payment, and payout.
How Hammerd helps
You run the business. Hammerd runs the system.
Everything needed to run an auction business — not just the bidding.
Bring in sellers
Leads from a “Sell with us” form, agreements signed online, and a pipeline that tracks each item to sale.
Sellers & supplyBuild your buyer audience
Grow your own buyer lists and email them when each sale opens.
Audience & marketingComplete every sale
Real-time bidding, then checkout, delivery, issue handling, and seller payouts.
Auctions & post-saleEverything included
- Seller listings and catalogue management.
- Leads from a “Sell with us” form, with agreements signed online.
- Consignment and valuation pipeline tracking.
- Real-time bidding.
- Buyer checkout and payment.
- Delivery and issue handling.
- Payouts to sellers.
- Your own buyer lists and email campaigns.
Ready to run your own auction business?
Start with one category and one sale, then grow from there.
Start your auction business
30-day trial, up to 25 lots, no card needed.
Prefer a walkthrough first?
Leave your work email and we’ll reply to arrange a walkthrough built around what you want to sell.
We’ll reply by email with times that work.