Move suitable lots into a timed sale
Inventory that doesn’t need the rostrum can sell online between major dates, instead of waiting for the next headline sale.
Auction houses
Keep your flagship dates. Sell ready inventory online in between, without changing how your house already works.
From consignment to aftercare
Your sale calendar
Flagship sales stay as they are. Timed or live online auctions run in the months between, so ready inventory doesn’t wait for the next headline date.
| Calendar | Jan | Feb | Mar | Apr | May | Jun |
|---|---|---|---|---|---|---|
| Flagship sales only | No sale | Flagship | No sale | No sale | Flagship | No sale |
| With online sales between | Online | Flagship | Online | Online | Flagship | Online |
What changes
You don’t rebuild how the house operates. Hammerd adds the online sale and the work around it.
How Hammerd helps
Most houses begin with one of these, then reuse the same setup for later sales.
Inventory that doesn’t need the rostrum can sell online between major dates, instead of waiting for the next headline sale.
Save the saleroom for the lots that benefit from theatre, and let the rest sell on a steadier online calendar.
Set up lots and catalogues once, then reuse the same setup for listing, checkout, settlement, and release across future sales.
We’ll show you how to launch an online sale alongside your flagship calendar, without changing your core operation.
30-day trial, up to 25 lots, no card needed.
Prefer a walkthrough first?
Leave your work email and we’ll reply to arrange a walkthrough built around what you want to sell.
We’ll reply by email with times that work.