Programme mix
Keep flagship sales for theatre. Sell the rest online.
Use online auctions to move inventory that does not need a major sale day.
Auction houses
Run more auctions between your major sales
Add online auctions without changing how your house already works.
Sell more inventory, more often — without rebuilding your operation.
- Commercial role
- Extend your selling calendar
- Core gain
- Sell more, more often
- Why teams move
- More auctions. Same house.
What changes
Run more auctions between major sales.
Add online selling without rebuilding your operation.
Simplify workflows for lots, buyers, and settlement.
What Changes In Practice
Start with more selling opportunities
Add online auctions between major dates, then expand from there.
Operator load
Run more auctions without increasing manual work
Reuse the same setup for listing, checkout, settlement, and release.
Buyer trust
Keep the same buyer experience across every auction
The sale stays familiar and trusted from bidding through settlement.
Current pressure
Where the model breaks down
The sale day works. Everything around it doesn’t.
Too much revenue depends on a few key dates.
Selling between events is awkward.
Follow-up and settlement slows everything down.
Why this works
Why this works
You don’t need to change how your house operates — just extend it.
Run timed or live auctions alongside flagship sales.
Sell inventory that doesn’t need the rostrum.
Keep the same buyer experience from bid to payout.
What Hammerd helps with
Start your next online auction
Launch quickly, then reuse the same setup across future sales.
Run timed or live auctions under your brand.
Track your consignment and valuation pipeline before each sale.
Set up lots and catalogues easily.
Manage buyers and checkout in one place.
Handle fulfilment and payouts without manual work.
Outcome
Run more auctions between major sales.
Outcome
Add online selling without rebuilding your operation.
Outcome
Simplify workflows for lots, buyers, and settlement.
Why this works
You don’t need to start from zero
Your brand, buyers, and catalogue discipline are already there. Hammerd gives you a faster way to run more auctions on top.
Launch more auctions without diluting your brand.
Use online sales to move more inventory.
Keep the same experience from bid to settlement.
What to decide first
Where should you start?
Start with the sale or workflow that slows you down most.
Which sales matter most right now?
What should stay the same?
Where is the pressure building?
Start your trial
Ready to run more auctions without more work?
We’ll show you how to launch your next online auction without changing your core operation.
Start your next auctionPrefer to talk first? We can walk you through it.