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Auction houses

Add online auctions between your major sales

Keep your flagship dates. Sell ready inventory online in between, without changing how your house already works.

From consignment to aftercare

  1. Bring consignments inTrack consignors from first enquiry to catalogued lot, with agreements signed online.
  2. Keep flagship dates as flagship datesUse saleroom events for theatre and signal, not for every lot that needs to sell.
  3. Add online sales between themMove ready inventory into timed or live online sales.
  4. Carry house trust into settlementCheckout, fulfilment, and payouts still feel like the house.

Your sale calendar

Keep the headline dates. Fill the gaps between them.

Flagship sales stay as they are. Timed or live online auctions run in the months between, so ready inventory doesn’t wait for the next headline date.

Illustrative six-month auction calendar, with and without online sales between flagship sales
CalendarJanFebMarAprMayJun
Flagship sales onlyNo saleFlagshipNo saleNo saleFlagshipNo sale
With online sales betweenOnlineFlagshipOnlineOnlineFlagshipOnline
Illustrative calendar. Your dates and sale mix are your own.

What changes

Same house. An online workflow added alongside it.

You don’t rebuild how the house operates. Hammerd adds the online sale and the work around it.

Stays the same

  • Your house brand and catalogue standards
  • Flagship saleroom events for the lots that need them
  • The trust buyers and consignors already place in you
  • A buyer experience that feels like your house, from bid to settlement

Added with Hammerd

  • Timed or live online auctions under your brand
  • Consignors tracked from first enquiry to catalogued lot, with agreements e-signed
  • Email your list when each sale opens
  • Checkout, fulfilment, and consignor payouts from the same order

How Hammerd helps

Three places to start

Most houses begin with one of these, then reuse the same setup for later sales.

Move suitable lots into a timed sale

Inventory that doesn’t need the rostrum can sell online between major dates, instead of waiting for the next headline sale.

Keep flagship events for high-profile lots

Save the saleroom for the lots that benefit from theatre, and let the rest sell on a steadier online calendar.

Reuse your catalogue and settlement workflow

Set up lots and catalogues once, then reuse the same setup for listing, checkout, settlement, and release across future sales.

Everything included
  • Run timed or live auctions under your brand.
  • Manage consignors from first enquiry to catalogued lot, with agreements e-signed.
  • Set up lots and catalogues easily.
  • Manage buyers and checkout in one place.
  • Email your list when each sale opens.
  • Handle fulfilment and seller payouts from the same order.

Ready to add your next online auction?

We’ll show you how to launch an online sale alongside your flagship calendar, without changing your core operation.

Start your next auction

30-day trial, up to 25 lots, no card needed.

Prefer a walkthrough first?

Leave your work email and we’ll reply to arrange a walkthrough built around what you want to sell.

We’ll reply by email with times that work.